Xbox`s presence has often struggled in Japan, but could that be about to change?
Microsoft`s Xbox hasn`t ever had an easy time in Japan. The historically Xbox-sceptical market is increasingly important for Microsoft, as popularity in Japanese games resurges. Recent Nintendo Switch exclusive Monster Hunter Rise has already shipped 4 million copies, behind only Monster Hunter World, which shipped on both Xbox and PlayStation simultaneously.
Microsoft has seen some breakthroughs with franchises that have historically avoided Xbox in the past, with games like Yakuza and Dragon Quest finally hitting the platform last year. Problems still remain, however, with series like Persona and Shin Megami Tensei still avoiding Xbox, and Square-Enix and Sony partnering up to lock Final Fantasy to PlayStation platforms.
Clearly, Microsoft knows it has to flip its fortunes in Japan, and has been making moves to advertise Xbox Game Pass to gaming audiences in the region.
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